It’s NOT just a numbers game

(But that’s as good a starting point as any)

In China, over 718 million people already have internet access. This is over 5 times more than in India. It’s also well over double the total population of the USA!

The centre of gravity has shifted from West to East. The ‘new world’ is no longer North America, it is Asia, led by China.

Importantly, the hard-sell approach will NOT cross cultures comfortably…

Qumin’s principals in London are Chinese-born and UK-educated. Those in Shanghai are Chinese. They know how many beans make five.