How important it is for food brands to launch China-specific products? The answer is: Very
The booming popularity of Airport shopping for Cosmetic, fashion and luxury products and what it means for you?
What the reduction in import duties can mean for western brands wanting to get into china
Introducing our new Digital Strategist Agila Tanirbergenova
Not just WeChat, Weibo and Douyin. These four Chinese social media platforms will blow you mind
New Hire! Jennifer Zou joins Qumin London as Performance Director
What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?
Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.
Qumin at Millennial 20/20 London
Chinese millennials took center stage at the recent M20/20 Summit in London, via a live stream designed to offer luxury brands the chance to chat in real time to the world’s fastest-growing market. Qumin, the UK’s largest Chinese digital marketing agency, hosted the live stream, which was broadcast on big screens at the conference.