Uncategorised
28th September 2018

Luxury brands target Chinese tourists before they board plane

The days when Europe’s luxury retailers could sit back while a paid guide brought busloads…
Read More
Uncategorised
27th September 2018

How important it is for food brands to launch China-specific products? The answer is: Very

When thinking about going to China, many brands would come across a word which sometimes…
Read More
Uncategorised
19th September 2018

The booming popularity of Airport shopping for Cosmetic, fashion and luxury products and what it means for you?

The biggest shopping mall in China, by sales, is Shin Kong Place in Beijing (SKP),…
Read More
Uncategorised
18th September 2018

What the reduction in import duties can mean for western brands wanting to get into china

For decades Western companies have not had it easy to enter the Chinese market due…
Read More
Uncategorised
17th September 2018

Introducing our new Digital Strategist Agila Tanirbergenova

Qumin Shanghai has something exciting to share! Introducing our new Digital Strategist Agila Tanirbergenova! Originally…
Read More
Culture
13th September 2018

Mid-Autumn Festival is at our door step. How can brands prepare?

Mid-Autumn Festival falls on the 24th of September this year. It’s called “Mid-Autumn”  because that’s…
Read More
Platforms
12th September 2018

Not just WeChat, Weibo and Douyin. These four Chinese social media platforms will blow you mind

We’ve been hearing about WeChat, Weibo and Douyin, the so-called “2W1D”, far too much, that…
Read More
Culture
3rd September 2018

Re-cap of Qixi campaigns by Chinese and Western brands

You may have missed it but Friday 17th August was Qixi Festival, also known as…
Read More
Featured
31st August 2018

The hottest (Chinese) app in the world can give your brand an advantage

Have you met Douyin, the youth app with over 500 million Chinese users? And want…
Read More
Platforms
30th August 2018

Why Some People Think Chinese Website Design Is “Busy”?

Chinese websites often look overly busy to the eyes of Westerners. Compared to most western…
Read More
Uncategorised
28th August 2018

Douyin Is Not For Every Brand, But It’s For Every Chinese Youngster

Douyin (English name: Tik Tok) has got to be the Word of The First Half…
Read More
News
23rd August 2018

China Out-Bound Tourism Development Annual Report 2017 Analysed

UK’s popularity increases rapidly among Chinese out-bound tourists after a 101% growth in 2017. Ever…
Read More
Platforms
22nd August 2018

Latest: WeChat opens registration for overseas companies

Sources at WeChat confirmed to Qumin this week that WeChat recently updated its registration policy…
Read More
Staff
16th August 2018

New Hire! Jennifer Zou joins Qumin London as Performance Director

Jennifer will oversee the Performance Marketing department, ensuring the delivery of the agency’s Search and…
Read More
Uncategorised
14th August 2018

4 Ways to sell China to your C-suite Execs

You are the brand manager of a strong Western brand. You know that China and…
Read More
Uncategorised
9th August 2018

Qumin’s Tom Nixon speak at Cannes 2018

Unleashing China's creativity. "I was privileged to be invited to Cannes by Twitter to talk…
Read More
Culture
24th July 2018

What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?

Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.

Read More
Fashion
2nd May 2018

Back to Basics with Sirloin

The Shanghai-based brand stirring up the industry “As a brand, you don’t necessarily need to…
Read More
Millennials
19th March 2018

Qumin at Millennial 20/20 London

Chinese millennials took center stage at the recent M20/20 Summit in London, via a live stream designed to offer luxury brands the chance to chat in real time to the world’s fastest-growing market. Qumin, the UK’s largest Chinese digital marketing agency, hosted the live stream, which was broadcast on big screens at the conference.

Read More
Culture
8th March 2018

International Women’s Day in Chinatown London

We salute you, Ellen Chew (the woman behind #RasaSayang) and Christine Yau (the woman behind…
Read More
Travel
6th October 2017

How to focus on Chinese consumers during Golden Week

Chinese consumers boast a high disposable income and strong desire to travel, so with one…
Read More
Featured
13th September 2017

Inside Yoho! China’s Streetwear Empire

Getting to grips with Yoho!, one of China’s most influential streetwear platforms for the country's…
Read More