28th November 2018

WeChat’s Mini-Programs

China’s e-commerce has long startled the world. But will WeChat’s Mini-Program be the major driving…
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26th November 2018

Short video industry

Stats show that China’s short video and live-streaming industry has been going strong in the…
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AwardsCase Studies
7th November 2018

Qumin wins at The Drum Content Awards 2018!

We are thrilled to announce that Qumin won Best Interactive Entertainment Content Marketing Strategy/Campaign at…
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25th October 2018

Qumin appoints new account director Sam Phillips

Chinese focused, London based agency Qumin has appointed Sam Harry Phillips as account director as…
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23rd October 2018

Qumin Shanghai office welcomes Dana Shi

Qumin Shanghai is proud to announce that Dana Shi is joining our team as the…
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27th September 2018

How important it is for food brands to launch China-specific products? The answer is: Very

When thinking about going to China, many brands would come across a word which sometimes…
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19th September 2018

The booming popularity of Airport shopping for Cosmetic, fashion and luxury products and what it means for you?

The biggest shopping mall in China, by sales, is Shin Kong Place in Beijing (SKP),…
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18th September 2018

What the reduction in import duties can mean for western brands wanting to get into china

For decades Western companies have not had it easy to enter the Chinese market due…
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17th September 2018

Introducing our new Digital Strategist Agila Tanirbergenova

Qumin Shanghai has something exciting to share! Introducing our new Digital Strategist Agila Tanirbergenova! Originally…
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Case StudiesCultureFestivals
13th September 2018

Mid-Autumn Festival is at our door step. How can brands prepare?

Mid-Autumn Festival falls on the 24th of September this year. It’s called “Mid-Autumn”  because that’s…
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12th September 2018

Not just WeChat, Weibo and Douyin. These four Chinese social media platforms will blow you mind

We’ve been hearing about WeChat, Weibo and Douyin, the so-called “2W1D”, far too much, that…
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30th August 2018

Why Some People Think Chinese Website Design Is “Busy”?

Chinese websites often look overly busy to the eyes of Westerners. Compared to most western…
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28th August 2018

Douyin Is Not For Every Brand, But It’s For Every Chinese Youngster

Douyin (English name: Tik Tok) has got to be the Word of The First Half…
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23rd August 2018

China Out-Bound Tourism Development Annual Report 2017 Analysed

UK’s popularity increases rapidly among Chinese out-bound tourists after a 101% growth in 2017. Ever…
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22nd August 2018

Latest: WeChat opens registration for overseas companies

Sources at WeChat confirmed to Qumin this week that WeChat recently updated its registration policy…
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16th August 2018

New Hire! Jennifer Zou joins Qumin London as Performance Director

Jennifer will oversee the Performance Marketing department, ensuring the delivery of the agency’s Search and…
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14th August 2018

4 Ways to sell China to your C-suite Execs

You are the brand manager of a strong Western brand. You know that China and…
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9th August 2018

Qumin’s Tom Nixon speak at Cannes 2018

Unleashing China's creativity. "I was privileged to be invited to Cannes by Twitter to talk…
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24th July 2018

What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?

Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.

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2nd May 2018

Back to Basics with Sirloin

The Shanghai-based brand stirring up the industry “As a brand, you don’t necessarily need to…
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19th March 2018

Qumin at Millennial 20/20 London

Chinese millennials took center stage at the recent M20/20 Summit in London, via a live stream designed to offer luxury brands the chance to chat in real time to the world’s fastest-growing market. Qumin, the UK’s largest Chinese digital marketing agency, hosted the live stream, which was broadcast on big screens at the conference.

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13th September 2017

Inside Yoho! China’s Streetwear Empire

Getting to grips with Yoho!, one of China’s most influential streetwear platforms for the country's…
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