The Management Team

Unique Focus

Qumin intends to be the global authority on Chinese digital marketing through continuous innovation in technology, consultancy and community engagement.

Our services team is built around our goal of having experts in each digital silo supported by bilingual account management.

It can be a challenge dealing with agencies in China due to a lack of transparency, quality and time and cultural differences. Our team of bilingual experts based in the UK and China can support and service clients in navigating the Chinese digital landscape.

  • David Reich - Chairman

    David brings a wealth of experience from the full service media and international advertising sector. David has over 40 years of wide ranging experience in growing and developing media related businesses through both organic growth and acquisition on both the domestic and international stage.

    In the early 1970’s David was a joint founder and director of TMD Advertising the UK’s first full service media specialist in the UK. As CEO and Chairman from 1974 onwards, David oversaw the growth and development of the firm from the initial 6 personnel up to its float on AIM in 1985. Further development to 5 separate companies and growth to 300 personnel culminated in the sale of the company to Aegis plc.

    David then repeated the exercise, initially in 1995 as a director, and then as from 1997 as CEO of CIA plc, through organic growth and international acquisition prior to overseeing the contested bid process between Havas and WPP resulting in WPP’s successful final takeover offer of approximately 437 million pounds.

    David, also holds a first class law degree and was a magistrate for 8 years. David’s experience has been extremely valuable in Qumin’s rapid growth and arguably far more successful than that of his favourite football team, Leyton Orient.

  • Arnold Ma - CEO

    Arnold was born in China and moved to the UK in his early teens. Fascinated and passionate about technology from a young age he grew up building websites as a hobby. Since graduating with a BEng in Electronic Systems Engineering, Arnold has worked with blue chip companies within the digital marketing industry on both the client and agency side.

    After having gained several years of professional experience, Arnold identified a gap in the growing market for the provision of high quality digital marketing services to a rapidly expanding number of UK companies wishing to enter the burgeoning Chinese market.

    Arnold started providing digital marketing services as a freelancer before formally founding Qumin Ltd in April 2012. With Arnold’s unfaltering drive and ambition Qumin has grown rapidly and has attracted a rich portfolio of clients.

  • Nigel Watts-Morgan - COO

    Nigel is Qumin’s Finance Director and COO. Nigel is a qualified chartered accountant with over 20 years’ commercial experience within the media and IT sectors, working for a variety of SME and blue chip organisations.

    Prior to Qumin, Nigel was Group Finance Director and a Divisional Managing Director at Hotcourses for 9 years, an online web company within education. He has worked for a variety of high profile organisations including KPMG, Reed Elsevier and Phaidon Press, the world’s leading illustrated art book publisher, where he spent eight years as Group Finance and IT Director.

  • Tom Nixon - Client Services Director

    Qumin’s services are built on driving engagement and conversion for our clients.

    For Qumin client services is more than just providing a service but understanding your business, goals and the environment our clients operate in.

    Tom has been guiding businesses both large and small on their Chinese digital strategies and execution for longer than platforms like WeChat have existed. With a background in online and social media insight, Tom made the transition at Qumin from analysing campaigns to creating them. Tom is the driving force behind our strategic work and ensures our clients are confident investing in creative solutions that will drive their business performance.

  • Shane Zhong - Senior Designer
  • Emma Milligan - Senior Social Media Manager

    After spending a year studying in China and falling in love with the language and culture, Emma then joined one of the UK’s largest publishers, Time Inc., where she was leading social media accounts for several blue chip companies such as Olympus.

    Emma uses both her knowledge of the Chinese market and social media to deliver outstanding campaigns and social media management helping brands tap into their preferred market  as effectively as possible.

  • Dave Churchill - Lead Developer
  • James Mahoney - China Country Manager

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