Informa

Informa

18th May 2020

Skyscanner

Skyscanner

24th October 2019

Eurostar

Eurostar

Chinatown London

Chinatown London

Creative
Strategy
Research & Insights
Design & Build
Social & PR
Performance

We are Qumin, a digital creative agency based in London and Shanghai.

We build global brands in China and beyond, based on real human and cultural insights.

Digital is most powerful when it connects people, cultures, and brands. As China moves faster than its Western counterparts, it is the place for those who want to make their mark.

We work with brave global brands that want to lead where others will follow. Contact us today to find out how we can open your brand up to China.

A QUMIN EXCLUSIVE

28th May 2021 in Awards, Case Studies, Creative, Culture, Events, FMCG, Insights, Localisation, Platforms, Social Media

Qumin x Papa John’s Finalist of The Drum Awards for Marketing in 2021

We're Finalists! We are excited to announce that Qumin is officially a Finalist of The Drum Awards Marketing 2021! Our ‘Share a Slice’ campaign with Papa John’s was nominated! We're grateful to everyone…
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9th April 2021 in Creative, Culture, eCommerce, Fashion, Insights, Localisation, Luxury, Platforms, Social Media

How China is Changing the Definition of Luxury

Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. In the West, luxury was always associated with opulence and classical styles. But in China, a monumental…
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19th March 2021 in Platforms, Social Media

A Guide to Little Red Book for Digital Marketers

Little Red Book, also known as Xiaohongshu, is one of China's top social media platforms. Often described as 'China's Pinterest', users share recommendations and reviews on the platforms. However, its…
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