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We are Qumin, a digital creative agency based in London and Shanghai.
We build global brands in China and beyond, based on real human and cultural insights.
Digital is most powerful when it connects people, cultures, and brands. As China moves faster than its Western counterparts, it is the place for those who want to make their mark.
A QUMIN EXCLUSIVE
DTC and the disruptor: The marketing advantage for China’s brands
Original article by Qumin’s Founder and CEO Arnold Ma, published in Warc. People think D2C (Direct to Consumer) is a strategic option on how to launch a brand, but it’s…Read More