18th May 2020



24th October 2019



Research & Insights
Design & Build
Social & PR

We are Qumin, a digital creative agency based in London and Shanghai.

We build global brands in China and beyond, based on real human and cultural insights.

Digital is most powerful when it connects people, cultures, and brands. As China moves faster than its Western counterparts, it is the place for those who want to make their mark.

We work with brave global brands that want to lead where others will follow. Contact us today to find out how we can open your brand up to China.


11th April 2022 in Awards, Travel

Qumin Wins 2022 European Content Awards & Global Social Media Awards

  And the winners are... We are beyond excited to announce that we won two global awards for our MOXY campaign at the beginning of 2022. European Content Awards –…
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2nd July 2021 in eCommerce, Insights, Retail

DTC and the disruptor: The marketing advantage for China’s brands

Original article by Qumin’s Founder and CEO Arnold Ma, published in Warc. People think D2C (Direct to Consumer) is a strategic option on how to launch a brand, but it’s…
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2nd July 2021 in Culture, Fashion, Insights, Luxury, Uncategorised

3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend

Original article by Qumin’s Founder and CEO Arnold Ma, published in Jing Daily. Although guócháo 国潮 - literally 'national trend' - has been booming in China (accelerated by the COVID-19 pandemic), it…
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