Informa

Informa

18th May 2020

Skyscanner

Skyscanner

24th October 2019

Eurostar

Eurostar

Chinatown London

Chinatown London

SONY PRO

SONY PRO

Creative
Strategy
Research & Insights
Design & Build
Social & PR
Performance

We are Qumin, a digital creative agency based in London and Shanghai.

We build global brands in China and beyond, based on real human and cultural insights.

Digital is most powerful when it connects people, cultures, and brands. As China moves faster than its Western counterparts, it is the place for those who want to make their mark.

We work with brave global brands that want to lead where others will follow. Contact us today to find out how we can open your brand up to China.

A QUMIN EXCLUSIVE

18th February 2021 in eCommerce, Fashion, Insights, Localisation, Luxury, Platforms, Social Media

Cartier cracks China’s social media – Arnold Ma in Jing Daily

Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. The rapidly-changing consumer landscape has moved slower in luxury because of traditionally held notions about the industry.…
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24th December 2020 in Case Studies, Creative, Culture, Events, Festivals, Insights, Localisation, Retail, Staff

A Chinese Christmas – what does it look like?

China celebrates Christmas - but not as you know may know it! Apples, DIY Christmas trees, broccoli wreaths... Qumin is here to guide you through a Chinese Christmas.
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7th December 2020 in Culture, eCommerce, Festivals, Insights, Localisation

Qumin’s Gift Guide for China

What should I (not) gift to my Chinese friend or colleague? Whether it’s for Chinese New Year, a birthday, or Christmas, there are certain gifts your Chinese friends may not…
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