Qumin Wins 2022 European Content Awards & Global Social Media Awards

By 11th April 2022Awards, Travel


And the winners are…

We are beyond excited to announce that we won two global awards for our MOXY campaign at the beginning of 2022.

  • European Content Awards – Travel / Leisure Content Campaign of the Year
  • Global Social Media Awards – Best Audience Engagement Campaign

It was such an honour to assist the Marriott Hotel Group in opening their new brand MOXY in Shanghai. Working together, we overcame a series of challenges and brought about some fantastic results.

About the MOXY HOTEL campaign

MOXY is a youthful hotel brand that targets young Chinese audiences. Our mission was to create awareness and boost MOXY’s brand image.

The campaign looked at the passion of independent Chinese creators from the music, art and gaming industries. By designing a platform for them to be heard, the campaign helped shape MOXY’s image in Shanghai, transforming it into a place that embodies the attitudes and cultures of China’s youth.

The engagement results were exceptional. The 7000+ videos that were submitted to #MAKEMOXYOURS from different creators had generated 450 MILLION views while bringing in 130K new followers for the hotel organically.

If you are interested in more details about this campaign, read the full case study here!

Testimonial from the client?

Qumin delivered an innovative and impactful campaign that was a perfect expression of the Moxy brand, to launch the first Moxy Hotel in China.

Through an inspiring narrative, an exciting series of social content, and a playful experience, we were delighted to create a genuine affinity with China’s Gen-Z, which cemented the Moxy brand in China.

The campaign was a fantastic team effort and drove both brand and business impact that exceeded expectations, resulting in genuine and demonstrable affinity with Chinese Gen Z, as well as extraordinary uplift in hotel occupancy.”

We have a few more award announcements coming up soon, so wish us luck and stay tuned!

The Drum - Digital Advertising Winner 2022