Breaking new brand ground is something that excites us. Especially if Digital is the driving force. So when were asked to tap into the new football hype in China and establish Eurostar as the service for Chinese sports fans, we knew we needed to go Online-to-Offline. A new global approach for Eurostar.
The first Chinese experiential campaign for Eurostar
Creating a Eurostar brand experience for Chinese football fans
We used Eurostar’s Chinese social media channels to kickstart a foosball tournament in London and asked Chinese fans to battle it out for a chance to win Eurostar tickets and access to the semi’s and finals. The first Chinese Experiential campaign for Eurostar. Watch the video below.
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