Total video views
All results achieved in 4 months, from 0 base
CPA of followers, including content
Growth, mostly, with authentic, creator led content relevant to the brand
Outperforming other hotels targeting a similar demographic on Douyin, Moxy has higher community growth and likes per post.
Moxy’s Douyin channel engagement rates are also 400% larger than established premium brands in China often heralded for their digital performance.
Phase 2 of this campaign launches May 2021…