Cracking Chinese New Year Campaigns

By 4th December 2020

While everyone is talking about Christmas and COVID-19, there is another C-word round the corner: Chinese New Year! With less than 2 months to go, it is crucial that brands start planning their campaign and consider the best way to appeal to Chinese consumers.

BUT where to start….

Qumin are here to help!

Join our BYOB (Bring Your Own Brand)


Cracking Chinese New Year Campaigns

Tuesday 15 December 2020

1pm GMT

We will watch a variety of Chinese New Year campaigns (the good and the bad) and discuss their cultural significance and the human truths behind the creative.

Arnold Ma (CEO & Founder of Qumin) and Tom Nixon (Co-Founder & Client Services Director of Qumin) will discuss:

  • WHY you should engage with the biggest and most important festival in China
  • HOW to resonate and engage with Chinese consumers
  • WHAT their experience is of the festival and first-hand cultural insights

As with all our BYOB events, we ask you to bring your own brand, questions, ideas and examples. This is not any old webinar! Our livestream will be interactive with polls, Q&A sessions and exclusive resources.

We hope that you will come away from the event feeling prepared and excited to launch your very own CNY campaign!



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