Redefining CRM In China

Insight

To build a brand you need to understand the audience. We knew that Chinese football fans are different, proudly, a bit geeky.

Idea

That's why we embraced their geekiness and merged their main loves: Football, Manga and Gaming.

Execution

Our Red Devil interactive Manga story encourages football fans to release their inner devil in adversity, the spirit of Manchester United.

WATCH IT ON WWW.MANUTDFANS.CN

#ManchesterUnited #China #CRM #Manga #Film #MobileFirst #Qumin #Sports #Football