Chinese consumers boast a high disposable income and strong desire to travel, so with one of the busiest holidays in the Chinese calendar drawing to a close, we take a closer look at how to engage this complex audience.
“There’s the emerging middle class, this slightly older generation who are becoming more affluent and want to travel aboard. They buy mid-level luxury items to show off their status and wealth when they go back home. Now the pound is quite weak because of Brexit they’ll come over and buy because it’s cheaper than buying in China”, Ma explains.
