Inside Yoho! China’s Streetwear Empire

By 13th September 2017Fashion, Featured

Getting to grips with Yoho!, one of China’s most influential streetwear platforms for the country’s powerful post 90s generation.

“Unlike many of the behemoth e-commerce companies of China, Yoho! is focused on serving one consumer: China’s trendy youth. And [Yoho!’s] media side focus on local celebrities and their styles speaks to the growing importance of local fashion trends.”

Read what our Tom Griffiths had to say on BoF

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