What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?
Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.
Qumin at Millennial 20/20 London
Chinese millennials took center stage at the recent M20/20 Summit in London, via a live stream designed to offer luxury brands the chance to chat in real time to the world’s fastest-growing market. Qumin, the UK’s largest Chinese digital marketing agency, hosted the live stream, which was broadcast on big screens at the conference.