4th August 2020
Rio Tinto x Qumin
We're delighted to announce our partnership with global mining giant Rio Tinto. So delighted,…
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28th July 2020
2020’s Top 5 Ad Campaigns in China
Our Dao Insights team picked out their favourite campaigns of 2020 so far for CBBC's…
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17th June 2020
Introducing Dao Insights – Our Newest China Resource
Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.
29th May 2020
Sanofi X Qumin: A new Partnership
Qumin is thrilled to announce a new partnership with Sanofi.
11th May 2020
Chinese News in English
Once upon a time at Qumin, we decided it was our duty to make sure…
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19th December 2019
The State of Fashion 2020, a Glimpse of the Future from China
At Qumin, we often highlight that when it comes to conceiving and adopting new technologies…
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14th November 2018
Social OS and 5 key WeChat takeaways from the Tencent annual conference
Consumer services, business productivity and enterprise-grade analytics that will make WeChat even more indispensable in…
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28th September 2018
Luxury brands target Chinese tourists before they board plane
The days when Europe’s luxury retailers could sit back while a paid guide brought busloads…
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9th August 2018
Qumin’s Tom Nixon speak at Cannes 2018
Unleashing China's creativity. "I was privileged to be invited to Cannes by Twitter to talk…
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24th July 2018
What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?
Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.
