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FeaturedStaff
25th October 2018

Qumin appoints new account director Sam Phillips

Chinese focused, London based agency Qumin has appointed Sam Harry Phillips as account director as…
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CreativeFeatured
9th August 2018

Qumin’s Tom Nixon speak at Cannes 2018

Unleashing China's creativity. "I was privileged to be invited to Cannes by Twitter to talk…
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CultureFeaturedInsights
24th July 2018

What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?

Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.

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FashionFeatured
2nd May 2018

Back to Basics with Sirloin

The Shanghai-based brand stirring up the industry “As a brand, you don’t necessarily need to…
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FeaturedInsights
19th March 2018

Qumin at Millennial 20/20 London

Chinese millennials took center stage at the recent M20/20 Summit in London, via a live stream designed to offer luxury brands the chance to chat in real time to the world’s fastest-growing market. Qumin, the UK’s largest Chinese digital marketing agency, hosted the live stream, which was broadcast on big screens at the conference.

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FashionFeatured
13th September 2017

Inside Yoho! China’s Streetwear Empire

Getting to grips with Yoho!, one of China’s most influential streetwear platforms for the country's…
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