China’s Post-COVID-19 Beauty & Cosmetics with COTY

By 27th May 2020

Beauty Post COVID-19: Retail in the Social Distancing Age
Lessons from the East

 

In an innovative format (learn more about our new style of live events), choose – during the webinar – which topic will be discussed.

 

PART 1: CHOOSE BETWEEN

A Powershift: From wholesalers to D2C

OR

The premiumisation of hygiene and sanitisation product lines

 

PART 2: LIVE ROUNDTABLE

Using the attendee’s questions, experiences, real-life cases the live event will answer the question of whether Beauty & Cosmetics post-COVID-19 should shift from ingredients to science

 

SYNOPSIS

With Sephora along with other multi-brand retailers closed for over 2 months and set to reopen, what will this category, which relies on samples and product testing in-store, look like?

From South Korea to China and Japan let’s look at lessons from countries and brands who are thriving in a shifted market landscape; can these new models be applied in the West? What can you expect in terms of new beauty consumer behaviour?

 

Join the discussion to find out what you need to do to win in this new normal.

 

Sessions are live only, no recording and no sharing of information post-event according to Chatham house rules. In other words: “Live means Live”, or “you snooze, you lose”.

 

>>> REGISTER HERE <<<