Entering the Chinese luxury market can be daunting to the largest of luxury brands, especially post-COVID19.
But with 50% of luxury consumers set to be Chinese by 2025, creating a strong presence in China is key.
Qumin invites you to a live workshop on 2 September on the topic, co-hosted by a live example!
Spanish luxury brand Pedro Garcia will share their experience of entering China, what their expectations were, and how these may have changed in the process. Guests are encouraged to BYOB (Bring Your Own Brand), participate, share their own stories, and ask questions related to their own situations.
The event is under Chatham House rules, meaning there will be no recording so that all sensitive information is protected.