2nd May 2018
Back to Basics with Sirloin
The Shanghai-based brand stirring up the industry “As a brand, you don’t necessarily need to…
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19th March 2018
Qumin at Millennial 20/20 London
Chinese millennials took center stage at the recent M20/20 Summit in London, via a live stream designed to offer luxury brands the chance to chat in real time to the world’s fastest-growing market. Qumin, the UK’s largest Chinese digital marketing agency, hosted the live stream, which was broadcast on big screens at the conference.
6th October 2017
How to focus on Chinese consumers during Golden Week
Chinese consumers boast a high disposable income and strong desire to travel, so with one…
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13th September 2017
Inside Yoho! China’s Streetwear Empire
Getting to grips with Yoho!, one of China’s most influential streetwear platforms for the country's…
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