19th December 2019
The State of Fashion 2020, a Glimpse of the Future from China
At Qumin, we often highlight that when it comes to conceiving and adopting new technologies…
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8th November 2019
What Is Singles’ Day – An Interview With Ming Lee
Do you know the world's largest shopping festival, Chinese Singles' Day, also known as Double…
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4th November 2019
The Story Behind China’s Super-Rich
A Burberry cap, oversized Chanel sun glassed and Balenciagas, carrying six great big Louis Vuitton…
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23rd October 2019
Chinese marketing need not be cliché
Using Chinese landmarks doesn't have to be cliché, proves Chinese cosmetics brand Perfect Diary. They teamed up with Chinese…
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10th September 2019
The low-risk China strategy nobody talks about: Overseas Chinese
Everyone is talking about China. The media is full of it, TV programmes are showing…
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3rd September 2019
Meet Oasis, Weibo’s New Chinese Instagram
On August 29, Sina Weibo released绿洲 Lǜzhōu, or Oasis in English, a new lifestyle social…
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22nd August 2019
How Honor’s Weibo Marketing Extravaganza Cracked Smartphone Sales
Honor is a Chinese smart phone brand and an independent sub-brand of Huawei Technologies. Founded…
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15th August 2019
A Day On A Chinese Phone
We often get asked to explain Chinese platforms, how they are used and which Western…
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7th August 2019
Double The Love On Chinese Valentine’s Day
Every year on February 14 the UK, the rest of the Western hemisphere and, in…
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23rd July 2019
Corona Shanghai taps into Chinese consumers’ worries
This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…
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