2nd July 2021
DTC and the disruptor: The marketing advantage for China’s brands
Original article by Qumin’s Founder and CEO Arnold Ma, published in Warc. People think D2C…
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2nd July 2021
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
Original article by Qumin’s Founder and CEO Arnold Ma, published in Jing Daily. Although guócháo 国潮…
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28th May 2021
Qumin x Papa John’s Finalist of The Drum Awards for Marketing in 2021
We're Finalists! We are excited to announce that Qumin is officially a Finalist of The Drum Awards Marketing…
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9th April 2021
How China is Changing the Definition of Luxury
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. In the…
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18th February 2021
Cartier cracks China’s social media – Arnold Ma in Jing Daily
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. The rapidly-changing…
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24th December 2020
A Chinese Christmas – what does it look like?
China celebrates Christmas - but not as you know may know it! Apples, DIY Christmas…
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7th December 2020
Qumin’s Gift Guide for China
What should I (not) gift to my Chinese friend or colleague? Whether it’s for Chinese…
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16th November 2020
10 SEO Tips for Marketing in China
Where to start with marketing in China? China's digital sphere is very different from the…
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6th November 2020
Test your Singles’ Day knowledge!
How well do you know Singles' Day, i.e. the LARGEST shopping festival in the world?…
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19th October 2020
Qumin wins TWO awards for FC Barcelona’s CNY campaign
Global Marketing Award – Global Low Budget Campaign W3 Award – Branded Entertainment: Animation The…
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