Insights Archives

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Case Studies Creative Culture Events Festivals Insights Localisation Retail Staff

24th December 2020

A Chinese Christmas – what does it look like?

China celebrates Christmas – but not as you know may know it! Apples, DIY Christmas trees, broccoli wreaths… Qumin is here to guide you through a Chinese Christmas.

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Culture eCommerce Festivals Insights Localisation

7th December 2020

Qumin’s Gift Guide for China

What should I (not) gift to my Chinese friend or colleague? Whether it’s for Chinese…

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Insights

16th November 2020

10 SEO Tips for Marketing in China

Where to start with marketing in China? China's digital sphere is very different from the…

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eCommerce Events Fashion Festivals Insights Localisation Platforms Retail Staff

6th November 2020

Test your Singles’ Day knowledge!

How well do you know Singles' Day, i.e. the LARGEST shopping festival in the world?…

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Awards Case Studies Creative Culture Festivals Insights Localisation

19th October 2020

Qumin wins TWO awards for FC Barcelona’s CNY campaign

Global Marketing Award – Global Low Budget Campaign W3 Award – Branded Entertainment: Animation The…

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Case Studies Creative Culture eCommerce Fashion Featured Festivals FMCG Import/Export Insights Localisation Luxury News Platforms Retail

28th July 2020

2020’s Top 5 Ad Campaigns in China

Our Dao Insights team picked out their favourite campaigns of 2020 so far for CBBC's…

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FMCG Insights

6th July 2020

Trends within the Chinese home industry post COVID-19

Over the past several months, COVID-19 has altered our daily lives and transformed them into…

qumin

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Creative Culture Insights Localisation News Platforms

26th June 2020

Who wants to be a Chinanaire?

China is our thing. But we also like to test our own knowledge every now…

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Case Studies Creative Culture eCommerce FMCG Insights Localisation News Platforms Retail

23rd June 2020

Case Study: Eleme and Koubei Restart 2020

Restarting 2020 to a world free of coronavirus is a dream among many across the…

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Case Studies Creative Culture eCommerce Events Fashion Featured Festivals FMCG Import/Export Insights Localisation Luxury News Platforms Retail Staff Travel UX & UI

17th June 2020

Introducing Dao Insights – Our Newest China Resource

Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.

Insights

A Chinese Christmas – what does it look like?

Qumin’s Gift Guide for China

Test your Singles’ Day knowledge!

Trends within the Chinese home industry post COVID-19

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