28th October 2020
Subcultures Transforming China
According to the Oxford English Dictionary, a subculture is: In China, young people use…
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30th April 2019
Chinese subcultures: Qumin’s insights and recommendations
Qumin's recent keynotes at some of London's largest marketing conferences including YMS 2019 (Youth Marketing…
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30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
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