Over the past several months, COVID-19 has altered our daily lives and transformed them into a new normal.
- But how did COVID-19 affect consumer’s preferences towards the home?
- What products did consumers yearn for?
- How will this change the home in the future?
We have taken a closer look into Chinese homes and spotted some new consumer behaviours, preferences and habits.
The role of the home transformed
During lockdown, Chinese consumers spent most of their time at home, thereby changing their relationship with the home and the functions carried out there.
- Virtual learning and working meant many consumers also had to convert their home into a living area-cum-office or school.
- The inability to dine out forced more Chinese consumers to cook from home or even learn to cook – transforming kitchens and dining areas into the restaurants that could no lover be frequented.
- For practical reasons, and as a result of spending more time in the home, the look and functionality of individual rooms was altered, with new trends emerging in the home decoration and DIY sector. Speaking of which…
… 4 key home decoration trends have crystallised
More and more young people make use of customised services provided by homeware stores to help them decorate their home in a way that reflects their personal taste and style. In fact, during the 618-shopping festival in June, JD.com found that interior design services rose by 800% year-on-year.
With this rising interest in having rooms which are tailored to their interests and needs, rooms are experiencing major makeovers. Customised wardrobes, wall spaces or smart home products are examples of such.
Easy to decorate
57% of young Chinese consumers think that decorating their home is too much trouble and too time-consuming. Therefore, products that can be installed and assembled with ease are preferred if the job must be a DIY one.
Technological advances in voice control and AI have resulted in the rapid expansion of smart devices which are becoming hugely popular in China. Products, such as smart switches, intelligent door locks with face recognition and smart toilets, have seen a surge in demand as the smart home market is set to expand to 581.93 billion RMB in 2020.
Individual, intelligent homes it is!
The examples show clear avenues for smart homes, that are more personal and tailored to the individuals needs and tastes.
To learn more, tune in to our free live event on the topic on Wednesday, 12 August! We will be joined by IKEA China’s Momo Estrella who will also share his personal insight and opinions.
Click here for full agenda and registration