Trends within the Chinese home industry post COVID-19

By 6th July 2020FMCG, Insights

Over the past several months, COVID-19 has altered our daily lives and transformed them into a new normal.


  • But how did COVID-19 affect consumer’s preferences towards the home?
  • What products did consumers yearn for?
  • How will this change the home in the future?
  • 在深度宅居的日子里,疫情是怎样改变着消费者对于家居的喜爱和偏好的呢?
  • 什么样的家居产品是大家的“心头爱”?
  • 这对未来家居升级会有着怎样的影响呢?

We have taken a closer look into Chinese homes and spotted some new consumer behaviours, preferences and habits.


The role of the home transformed

During lockdown, Chinese consumers spent most of their time at home, thereby changing their relationship with the home and the functions carried out there.

For example:



  • Virtual learning and working meant many consumers also had to convert their home into a living area-cum-office or school.
  • The inability to dine out forced more Chinese consumers to cook from home or even learn to cook – transforming kitchens and dining areas into the restaurants that could no lover be frequented.
  • For practical reasons, and as a result of spending more time in the home, the look and functionality of individual rooms was altered, with new trends emerging in the home decoration and DIY sector. Speaking of which…
  • 比如,在家学习与工作,意味着大家需要将自己的家转化成办公以及学习的场所;
  • 不能够外出与朋友家人堂食,使得很多人开始学习如何烹饪,这也将厨房以及用餐区域转变为“自家小餐厅”。
  • 出于实际原因以及宅家时间越来越久,人们对于家居的设计以及空间的升级需求有了新的趋势。

… 4 key home decoration trends have crystallised

Customised services

More and more young people make use of customised services provided by homeware stores to help them decorate their home in a way that reflects their personal taste and style. In fact, during the 618-shopping festival in June, found that interior design services rose by 800% year-on-year.



Customised rooms

With this rising interest in having rooms which are tailored to their interests and needs, rooms are experiencing major makeovers. Customised wardrobes, wall spaces or smart home products are examples of such.



Easy to decorate

57% of young Chinese consumers think that decorating their home is too much trouble and too time-consuming. Therefore, products that can be installed and assembled with ease are preferred if the job must be a DIY one.



Intelligent homes

Technological advances in voice control and AI have resulted in the rapid expansion of smart devices which are becoming hugely popular in China. Products, such as smart switches, intelligent door locks with face recognition and smart toilets, have seen a surge in demand as the smart home market is set to expand to 581.93 billion RMB in 2020.



Individual, intelligent homes it is!

The examples show clear avenues for smart homes, that are more personal and tailored to the individuals needs and tastes.

To learn more, tune in to our free live event on the topic on Wednesday, 12 August! We will be joined by IKEA China’s Momo Estrella who will also share his personal insight and opinions.

Click here for full agenda and registration

想要了解更多关于后疫情时代下的潮家宜居趋势指南,可以参与Qumin8月12日的线上讲座,我们邀请到了来自宜家中国的Momo Estrella先生,与我们分享他的个人见解及看法。


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