28th May 2021
Qumin x Papa John’s Finalist of The Drum Awards for Marketing in 2021
We're Finalists! We are excited to announce that Qumin is officially a Finalist of The Drum Awards Marketing…
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28th July 2020
2020’s Top 5 Ad Campaigns in China
Our Dao Insights team picked out their favourite campaigns of 2020 so far for CBBC's…
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6th July 2020
Trends within the Chinese home industry post COVID-19
Over the past several months, COVID-19 has altered our daily lives and transformed them into…
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23rd June 2020
Case Study: Eleme and Koubei Restart 2020
Restarting 2020 to a world free of coronavirus is a dream among many across the…
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17th June 2020
Introducing Dao Insights – Our Newest China Resource
Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.
11th May 2020
Chinese News in English
Once upon a time at Qumin, we decided it was our duty to make sure…
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2nd April 2020
Do you wear a MASK? – A Qumin Voxpop
Did you know that we can learn about Chinese culture by looking at the current…
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18th February 2020
Are Chinese People Romantic?
This article first appeared on Founder & CEO Arnold Ma's LikedIn. Are Chinese People…
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23rd October 2019
Chinese marketing need not be cliché
Using Chinese landmarks doesn't have to be cliché, proves Chinese cosmetics brand Perfect Diary. They teamed up with Chinese…
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23rd July 2019
Corona Shanghai taps into Chinese consumers’ worries
This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…
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