22nd May 2020
BYOB Live Events: China Opportunities in the Wake of COVID-19
Oh no-o, bet you've never seen a "webinar" like ours... In fact, we've completely banned…
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11th May 2020
Chinese News in English
Once upon a time at Qumin, we decided it was our duty to make sure…
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2nd April 2020
Do you wear a MASK? – A Qumin Voxpop
Did you know that we can learn about Chinese culture by looking at the current…
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18th February 2020
Are Chinese People Romantic?
This article first appeared on Founder & CEO Arnold Ma's LikedIn. Are Chinese People…
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23rd October 2019
Chinese marketing need not be cliché
Using Chinese landmarks doesn't have to be cliché, proves Chinese cosmetics brand Perfect Diary. They teamed up with Chinese…
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23rd July 2019
Corona Shanghai taps into Chinese consumers’ worries
This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…
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27th September 2018
How important it is for food brands to launch China-specific products? The answer is: Very
When thinking about going to China, many brands would come across a word which sometimes…
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