qumin 1 Case StudiesCreativeFMCGInsights 23rd October 2019 Chinese marketing need not be cliché Using Chinese landmarks doesn't have to be cliché, proves Chinese cosmetics brand Perfect Diary. They teamed up with Chinese…Read More
qumin 0 Case StudiesCreativeFMCGInsightsLocalisationSocial Media 23rd July 2019 Corona Shanghai taps into Chinese consumers’ worries This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…Read More
qumin 2 FMCGLocalisation 27th September 2018 How important it is for food brands to launch China-specific products? The answer is: Very When thinking about going to China, many brands would come across a word which sometimes…Read More