China Archives - Qumin

China's recommendation platform Xiaohongshu
19th March 2021

A Guide to Little Red Book for Digital Marketers

Little Red Book, also known as Xiaohongshu, is one of China's top social media platforms.…
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11th November 2020

Step into Singles’ Day Success Story

Singles' Day's humble origins began in 1993 at Nanjing University where students set out to…
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28th October 2020

Subcultures Transforming China

According to the Oxford English Dictionary, a subculture is:   In China, young people use…
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The Drum - Digital Advertising Winner 2022