What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?

The banning of Peppa Pig implies Chinese millennials are very different.

Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.

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