7th June 2019
Why Chinese Brands are Winning the Streetwear Game
We often hear about how young Chinese consumers are dominating the high-end, luxury fashion market.…
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30th May 2019
WeChat’s Innovation Frenzy
Tencent, the giant behind WeChat, continues its 'innovation frenzy' by launching feature after feature. True…
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30th April 2019
Chinese subcultures: Qumin’s insights and recommendations
Qumin's recent keynotes at some of London's largest marketing conferences including YMS 2019 (Youth Marketing…
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30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
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