2nd July 2021
DTC and the disruptor: The marketing advantage for China’s brands
Original article by Qumin’s Founder and CEO Arnold Ma, published in Warc. People think D2C…
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9th April 2021
How China is Changing the Definition of Luxury
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. In the…
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18th February 2021
Cartier cracks China’s social media – Arnold Ma in Jing Daily
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. The rapidly-changing…
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7th December 2020
Qumin’s Gift Guide for China
What should I (not) gift to my Chinese friend or colleague? Whether it’s for Chinese…
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11th November 2020
Step into Singles’ Day Success Story
Singles' Day's humble origins began in 1993 at Nanjing University where students set out to…
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6th November 2020
Test your Singles’ Day knowledge!
How well do you know Singles' Day, i.e. the LARGEST shopping festival in the world?…
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28th July 2020
2020’s Top 5 Ad Campaigns in China
Our Dao Insights team picked out their favourite campaigns of 2020 so far for CBBC's…
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23rd June 2020
Case Study: Eleme and Koubei Restart 2020
Restarting 2020 to a world free of coronavirus is a dream among many across the…
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17th June 2020
Introducing Dao Insights – Our Newest China Resource
Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.
11th May 2020
Chinese News in English
Once upon a time at Qumin, we decided it was our duty to make sure…
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