2nd July 2021
DTC and the disruptor: The marketing advantage for China’s brands
Original article by Qumin’s Founder and CEO Arnold Ma, published in Warc. People think D2C…
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24th December 2020
A Chinese Christmas – what does it look like?
China celebrates Christmas - but not as you know may know it! Apples, DIY Christmas…
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6th November 2020
Test your Singles’ Day knowledge!
How well do you know Singles' Day, i.e. the LARGEST shopping festival in the world?…
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28th July 2020
2020’s Top 5 Ad Campaigns in China
Our Dao Insights team picked out their favourite campaigns of 2020 so far for CBBC's…
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23rd June 2020
Case Study: Eleme and Koubei Restart 2020
Restarting 2020 to a world free of coronavirus is a dream among many across the…
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17th June 2020
Introducing Dao Insights – Our Newest China Resource
Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.
22nd May 2020
BYOB Live Events: China Opportunities in the Wake of COVID-19
Oh no-o, bet you've never seen a "webinar" like ours... In fact, we've completely banned…
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11th May 2020
Chinese News in English
Once upon a time at Qumin, we decided it was our duty to make sure…
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1st April 2020
Webinar: Luxury in China in the wake of Covid-19 – Qumin X Chatly
By 2025, Chinese luxury shoppers will represent 44% of the $1.4 trillion luxury market –…
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20th March 2020
International Women’s Day 2020 in China
Although International Women’s Day has widely been adopted as a day for commercial opportunities in…
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