18th February 2021
Cartier cracks China’s social media – Arnold Ma in Jing Daily
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. The rapidly-changing…
Read More
7th August 2019
Double The Love On Chinese Valentine’s Day
Every year on February 14 the UK, the rest of the Western hemisphere and, in…
Read More
30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
Read More
