Conversion Rate Optimisation (CRO)
In AD 47, the Roman Emperor, Julius Caesar, summed up his successful invasion of Britain in three words of Latin: VENI, VIDI, VICI.
Six words in English: “I came. I saw. I conquered.” And more elaborate still in Mandarin.
Young Julius and his legions were unwelcome visitors to their favourite English sites. Local resistance was naturally fierce.
Yet there are lessons, we can learn, a millennium or two later.
As the Romans might now proclaim: “VENI, VIDI, VISA!”
“I came. I saw. I bought!”
That is CRO in a nutshell, whether you’re selling goods or services, ideas or information.
At Qumin, we know how to attract legions of visitors to your site.
We know how to manage their expectations in advance.
We recognise that traffic flow is as important as traffic numbers. The ease of the customer journey and the likelihood of conversion is front of mind right from the start, when the designer’s screen is blank.
For us, it’s an original, strategic factor.
Sure ‘good’ SEO can attract visitors in droves. But if they then fail either to complete or to convert, self-evidently, the process is not working properly.
Why is that?
What’s going wrong?
What’s stopping them?
We can identify the obstacles – and overcome them.
In the digital domain, we can test better, faster and cheaper than any press or print alternative.
We can define and refine.
And test again.
With Qumin, CRO is part art, part science. It is transparently pure and relatively simple.