Chinese Digital Marketing

It’s NOT just a numbers game

(But that’s as good a starting point as any)

In China, over 718 million people already have internet access. This is over 5 times more than in India. It’s also well over double the total population of the USA!

The centre of gravity has shifted from West to East. The ‘new world’ is no longer North America, it is Asia, led by China.

Importantly, the hard-sell approach will NOT cross cultures comfortably…

Qumin’s principals in London are Chinese-born and UK-educated. Those in Shanghai are Chinese. They know how many beans make five.

Website for the Chinese Market

Read More... Website for the Chinese Market

Website for the Chinese Market

Qumin is committed to excellence in every single aspect of every single thing we do. Only with this commitment can we realistically expect the whole to amount to more than the sum of the individual...

Chinese SEO (Search Engine Optimisation)

Read More... Chinese SEO (Search Engine Optimisation)

Chinese SEO (Search Engine Optimisation)

The principles are the same. The practice is different In theory, Best Practice in SEO is the same everywhere - London, New York, Sydney or Shanghai. In reality, reliable local knowledge can make all the difference...

Chinese Pay Per Click (PPC)

Read More... Chinese Pay Per Click (PPC)

Chinese Pay Per Click (PPC)

At Qumin Shanghai, we are totally at home with Chinese PPC and all important paid platforms currently available in China. These include: Baidu PPC Chinese Google Adwords Soso Search and Display Sogou Search and Display Weibo Ads RenRen Ads Taobao Express   Better Understanding...

Social Media in China (SMM)

Read More... Social Media in China (SMM)

Social Media in China (SMM)

Picture the scene: the Customs Hall, New York City, 1882. The American Customs Officer confronts the eccentric-looking Irishman: “Anything to declare?” To which the traveller replies: “I have nothing to declare but my genius!” This was Oscar Wilde’s...

Chinese Copywriting and Translation

Read More... Chinese Copywriting and Translation

Chinese Copywriting and Translation

In France, in the 19th Century, the writer Gustave Flaubert apparently spent ages agonising over finding precisely the right word or phrase. Or as he called it “Le mot juste” In Shanghai, in the 21st Century,...

Chinese Mobile App Development

Read More... Chinese Mobile App Development

Chinese Mobile App Development

Charles Darwin put it like this: “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” There are now more people in China using mobile...

Digital Brand Launch in China

Read More... Digital Brand Launch in China

Digital Brand Launch in China

“Go East, young man, and grow up with the country.” The original “Go West, young man” quote was first published by John Soule in 1851. The quote above is simply the Qumin version of it and...

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