Website for the Chinese Market
Qumin is committed to excellence in every single aspect of every single thing we do.
Only with this commitment can we realistically expect the whole to amount to more than the sum of the individual parts.
This is the added value that Qumin brings to the party. This is the Qumin thing!
We “think global, act local.”
In China, Qumin brings the benefits of UK user experience to web design and development in the world’s fastest growing contender economy. Here, education and understanding in User Experience (UX) and User Interface (UI) Design is in short supply. Vision is limited – on the client side and the creative side.
Originally, the West had a clear head-start of at least 10 years. Now it’s less than 5.
With an office in Shanghai, Qumin can now close that gap even more so.
Our roots are in China; our formative professional experience is in the UK. We know both worlds.
We speak and design in both Mandarin and English. We respect both cultures.
No one understands better than we do why contemporary western web designers can do what they do, with the technology at their disposal.
And why Chinese web designers huddle in the familiar middle ground, repeating traditional patterns that appear to do the job.
Flash, bang, wallop!
China’s language is over 8,000 years old, a single word can contain up to 64 strokes, compared to a total of 26 letters in the English language.
Vertical compared with horizontal – no wonder the web pages currently look so different!
Qumin is a can-do company, where technology is the liberator of creativity, not the slave-driver.
We practise what we preach. We respect the current reality.
But with our innovative, holistic approach, Qumin is determined to make a significant difference.