30th April 2019
Chinese subcultures: Qumin’s insights and recommendations
Qumin's recent keynotes at some of London's largest marketing conferences including YMS 2019 (Youth Marketing…
Read More
30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
Read More
25th March 2019
Unlocking China’s Silver Generation
Millennials are dominating marketers' minds, but don't forget about the fastest growing part of Chinese…
Read More
15th March 2019
How did Chinese brands handle International Women’s Day?
International Women's Day marked a big day for brands in China. It gave them an…
Read More
7th March 2019
Qumin showcases Chinese advertising at Shanghai International Advertising Festival
Shanghai International Advertising Festival (SHIAF 2019) is coming to a close and has been a…
Read More
13th September 2018
Mid-Autumn Festival is at our door step. How can brands prepare?
Mid-Autumn Festival falls on the 24th of September this year. It’s called “Mid-Autumn” because that’s…
Read More
3rd September 2018
Re-cap of Qixi campaigns by Chinese and Western brands
You may have missed it but Friday 17th August was Qixi Festival, also known as…
Read More
24th July 2018
What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?
Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.
8th March 2018
International Women’s Day in Chinatown London
We salute you, Ellen Chew (the woman behind #RasaSayang) and Christine Yau (the woman behind #YMing and the largest Chinese New Year celebrationsoutside of Asia).
