
15th March 2019
How did Chinese brands handle International Women’s Day?
International Women's Day marked a big day for brands in China. It gave them an…
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Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.
We salute you, Ellen Chew (the woman behind #RasaSayang) and Christine Yau (the woman behind #YMing and the largest Chinese New Year celebrationsoutside of Asia).