Category

Culture

CreativeCultureEvents
23rd May 2019

Brands tell Chinese mothers’ stories

While only recently becoming commercial in China, with its huge popularity around the world, Mother’s…
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CultureEvents
15th March 2019

How did Chinese brands handle International Women’s Day?

International Women's Day marked a big day for brands in China. It gave them an…
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Case StudiesCultureFestivals
13th September 2018

Mid-Autumn Festival is at our door step. How can brands prepare?

Mid-Autumn Festival falls on the 24th of September this year. It’s called “Mid-Autumn”  because that’s…
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CultureFeaturedInsights
24th July 2018

What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?

Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.

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