Category

Case Studies

Case StudiesCreative
19th June 2019

What you fear makes you stronger

'Keep', the #1 Chinese social fitness app, launched a cracking campaign: 怕就对了   https://vimeo.com/339177125 Keep's…
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Case StudiesTravel
9th April 2019

Chinese outbound tourism and how to reach travellers

China’s outbound travel is attracting more and more attention among global marketers. In fact, nowadays…
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AwardsCase Studies
7th November 2018

Qumin wins at The Drum Content Awards 2018!

We are thrilled to announce that Qumin won Best Interactive Entertainment Content Marketing Strategy/Campaign at…
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Case StudiesCultureFestivals
13th September 2018

Mid-Autumn Festival is at our door step. How can brands prepare?

Mid-Autumn Festival falls on the 24th of September this year. It’s called “Mid-Autumn”  because that’s…
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Case StudiesCultureFestivals
8th March 2018

International Women’s Day in Chinatown London

We salute you, Ellen Chew (the woman behind #RasaSayang) and Christine Yau (the woman behind #YMing and the largest Chinese New Year celebrationsoutside of Asia).

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