11th November 2020
Step into Singles’ Day Success Story
Singles' Day's humble origins began in 1993 at Nanjing University where students set out to…
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24th July 2020
Dao strikes again with its new News format
Dao launches its daily bite sized, sharable articles with the latest news about Chinese brands and trends.
30th January 2020
China 2020: Trends for the New Decade
So that’s it - New Year is officially done and dusted. The red envelopes have…
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30th April 2019
Chinese subcultures: Qumin’s insights and recommendations
Qumin's recent keynotes at some of London's largest marketing conferences including YMS 2019 (Youth Marketing…
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30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
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