17th February 2020
Cariuma x Qumin
Qumin welcome Cariuma as our newest client! Cariuma will soon be taking on the Chinese…
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19th December 2019
The State of Fashion 2020, a Glimpse of the Future from China
At Qumin, we often highlight that when it comes to conceiving and adopting new technologies…
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8th November 2019
What Is Singles’ Day – An Interview With Ming Lee
Do you know the world's largest shopping festival, Chinese Singles' Day, also known as Double…
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4th November 2019
The Story Behind China’s Super-Rich
A Burberry cap, oversized Chanel sun glassed and Balenciagas, carrying six great big Louis Vuitton…
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7th June 2019
Why Chinese Brands are Winning the Streetwear Game
We often hear about how young Chinese consumers are dominating the high-end, luxury fashion market.…
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30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
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28th September 2018
Luxury brands target Chinese tourists before they board plane
The days when Europe’s luxury retailers could sit back while a paid guide brought busloads…
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19th September 2018
The booming popularity of Airport shopping for Cosmetic, fashion and luxury products and what it means for you?
The biggest shopping mall in China, by sales, is Shin Kong Place in Beijing (SKP),…
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2nd May 2018
Back to Basics with Sirloin
The Shanghai-based brand stirring up the industry “As a brand, you don’t necessarily need to…
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13th September 2017
Inside Yoho! China’s Streetwear Empire
Getting to grips with Yoho!, one of China’s most influential streetwear platforms for the country's…
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