7th June 2019
Why Chinese Brands are Winning the Streetwear Game
We often hear about how young Chinese consumers are dominating the high-end, luxury fashion market.…
Read More
30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
Read More
28th September 2018
Luxury brands target Chinese tourists before they board plane
The days when Europe’s luxury retailers could sit back while a paid guide brought busloads…
Read More
19th September 2018
The booming popularity of Airport shopping for Cosmetic, fashion and luxury products and what it means for you?
The biggest shopping mall in China, by sales, is Shin Kong Place in Beijing (SKP),…
Read More
2nd May 2018
Back to Basics with Sirloin
The Shanghai-based brand stirring up the industry “As a brand, you don’t necessarily need to…
Read More
13th September 2017
Inside Yoho! China’s Streetwear Empire
Getting to grips with Yoho!, one of China’s most influential streetwear platforms for the country's…
Read More
