28th May 2021
Qumin x Papa John’s Finalist of The Drum Awards for Marketing in 2021
We're Finalists! We are excited to announce that Qumin is officially a Finalist of The Drum Awards Marketing…
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7th December 2020
Qumin’s Gift Guide for China
What should I (not) gift to my Chinese friend or colleague? Whether it’s for Chinese…
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6th July 2020
Trends within the Chinese home industry post COVID-19
Over the past several months, COVID-19 has altered our daily lives and transformed them into…
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23rd June 2020
Case Study: Eleme and Koubei Restart 2020
Restarting 2020 to a world free of coronavirus is a dream among many across the…
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17th February 2020
Cariuma x Qumin
Qumin welcome Cariuma as our newest client! Cariuma will soon be taking on the Chinese…
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30th January 2020
China 2020: Trends for the New Decade
So that’s it - New Year is officially done and dusted. The red envelopes have…
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23rd October 2019
Chinese marketing need not be cliché
Using Chinese landmarks doesn't have to be cliché, proves Chinese cosmetics brand Perfect Diary. They teamed up with Chinese…
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3rd September 2019
Meet Oasis, Weibo’s New Chinese Instagram
On August 29, Sina Weibo released绿洲 Lǜzhōu, or Oasis in English, a new lifestyle social…
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