qumin 1 CreativeCultureeCommerceEventsFashionImport/ExportInsightsLocalisationLuxuryNewsPlatformsRetailSocial Media 1st April 2020 Webinar: Luxury in China in the wake of Covid-19 – Qumin X Chatly By 2025, Chinese luxury shoppers will represent 44% of the $1.4 trillion luxury market –…Read More
qumin 4 CultureInsightsLocalisationPlatformsSocial MediaStaff 15th August 2019 A Day On A Chinese Phone We often get asked to explain Chinese platforms, how they are used and which Western…Read More
qumin 1 Case StudiesCreativeFMCGInsightsLocalisationSocial Media 23rd July 2019 Corona Shanghai taps into Chinese consumers’ worries This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…Read More
qumin 1 eCommerceInsightsPlatformsSocial Media 19th July 2019 The Drum presents: How much do you know about WeChat? If you’re doing or planning to do business in China, you or your company probably…Read More
qumin 1 eCommerceInsightsNewsPlatformsRetailSocial Media 30th May 2019 WeChat’s Innovation Frenzy Tencent, the giant behind WeChat, continues its 'innovation frenzy' by launching feature after feature. True…Read More