3rd February 2020
Scan Fortune for Chinese New Year
Are you ready for one of the cleverest cultural campaigns of all time? This is…
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8th November 2019
What Is Singles’ Day – An Interview With Ming Lee
Do you know the world's largest shopping festival, Chinese Singles' Day, also known as Double…
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7th August 2019
Double The Love On Chinese Valentine’s Day
Every year on February 14 the UK, the rest of the Western hemisphere and, in…
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7th March 2019
Qumin showcases Chinese advertising at Shanghai International Advertising Festival
Shanghai International Advertising Festival (SHIAF 2019) is coming to a close and has been a…
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30th October 2018
When Golden Week Goes Global
The 7th of this month marks the end of the Golden Week. The seven-day holiday…
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13th September 2018
Mid-Autumn Festival is at our door step. How can brands prepare?
Mid-Autumn Festival falls on the 24th of September this year. It’s called “Mid-Autumn” because that’s…
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3rd September 2018
Re-cap of Qixi campaigns by Chinese and Western brands
You may have missed it but Friday 17th August was Qixi Festival, also known as…
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8th March 2018
International Women’s Day in Chinatown London
We salute you, Ellen Chew (the woman behind #RasaSayang) and Christine Yau (the woman behind #YMing and the largest Chinese New Year celebrationsoutside of Asia).
6th October 2017
How to focus on Chinese consumers during Golden Week
Chinese consumers boast a high disposable income and strong desire to travel, so with one…
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