2nd April 2020
Do you wear a MASK? – A Qumin Voxpop
Did you know that we can learn about Chinese culture by looking at the current…
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20th March 2020
International Women’s Day 2020 in China
Although International Women’s Day has widely been adopted as a day for commercial opportunities in…
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13th March 2020
The Set Hotels x Qumin
Qumin announce The Set Hotels as our newest client! Comprised of Hotel Café Royal in…
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17th February 2020
Cariuma x Qumin
Qumin welcome Cariuma as our newest client! Cariuma will soon be taking on the Chinese…
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3rd February 2020
Scan Fortune for Chinese New Year
Are you ready for one of the cleverest cultural campaigns of all time? This is…
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23rd October 2019
Chinese marketing need not be cliché
Using Chinese landmarks doesn't have to be cliché, proves Chinese cosmetics brand Perfect Diary. They teamed up with Chinese…
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23rd July 2019
Corona Shanghai taps into Chinese consumers’ worries
This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…
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19th June 2019
What you fear makes you stronger
'Keep', the #1 Chinese social fitness app, launched a cracking campaign: 怕就对了 https://vimeo.com/339177125 Keep's…
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9th April 2019
Chinese outbound tourism and how to reach travellers
China’s outbound travel is attracting more and more attention among global marketers. In fact, nowadays…
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25th March 2019
Unlocking China’s Silver Generation
Millennials are dominating marketers' minds, but don't forget about the fastest growing part of Chinese…
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