19th July 2019
The Drum presents: How much do you know about WeChat?
If you’re doing or planning to do business in China, you or your company probably…
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17th June 2019
10 Take Aways from China, WTF?! / EP1
China is emerging as an innovator nation, that is becoming more and more evident. Especially…
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7th June 2019
Why Chinese Brands are Winning the Streetwear Game
We often hear about how young Chinese consumers are dominating the high-end, luxury fashion market.…
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30th May 2019
WeChat’s Innovation Frenzy
Tencent, the giant behind WeChat, continues its 'innovation frenzy' by launching feature after feature. True…
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30th April 2019
Chinese subcultures: Qumin’s insights and recommendations
Qumin's recent keynotes at some of London's largest marketing conferences including YMS 2019 (Youth Marketing…
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30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
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25th March 2019
Unlocking China’s Silver Generation
Millennials are dominating marketers' minds, but don't forget about the fastest growing part of Chinese…
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7th March 2019
Qumin showcases Chinese advertising at Shanghai International Advertising Festival
Shanghai International Advertising Festival (SHIAF 2019) is coming to a close and has been a…
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14th November 2018
Social OS and 5 key WeChat takeaways from the Tencent annual conference
Consumer services, business productivity and enterprise-grade analytics that will make WeChat even more indispensable in…
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14th August 2018
4 Ways to sell China to your C-suite Execs
You are the brand manager of a strong Western brand. You know that China and…
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