19th July 2019
The Drum presents: How much do you know about WeChat?
If you’re doing or planning to do business in China, you or your company probably…
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17th June 2019
10 Take Aways from China, WTF?! / EP1
China is emerging as an innovator nation, that is becoming more and more evident. Especially…
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7th June 2019
Why Chinese Brands are Winning the Streetwear Game
We often hear about how young Chinese consumers are dominating the high-end, luxury fashion market.…
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30th May 2019
WeChat’s Innovation Frenzy
Tencent, the giant behind WeChat, continues its 'innovation frenzy' by launching feature after feature. True…
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23rd May 2019
Brands tell Chinese mothers’ stories
While only recently becoming commercial in China, with its huge popularity around the world, Mother’s…
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30th April 2019
Chinese subcultures: Qumin’s insights and recommendations
Qumin's recent keynotes at some of London's largest marketing conferences including YMS 2019 (Youth Marketing…
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30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
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9th April 2019
Chinese outbound tourism and how to reach travellers
China’s outbound travel is attracting more and more attention among global marketers. In fact, nowadays…
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25th March 2019
Unlocking China’s Silver Generation
Millennials are dominating marketers' minds, but don't forget about the fastest growing part of Chinese…
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15th March 2019
How did Chinese brands handle International Women’s Day?
International Women's Day marked a big day for brands in China. It gave them an…
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