19th March 2020
“I had Coronavirus in Wuhan” – an Interview with Deng Yi
A few weeks ago, China was amidst the biggest pandemic the country has faced in…
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18th February 2020
Are Chinese People Romantic?
This article first appeared on Founder & CEO Arnold Ma's LikedIn. Are Chinese People…
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17th February 2020
Cariuma x Qumin
Qumin welcome Cariuma as our newest client! Cariuma will soon be taking on the Chinese…
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6th February 2020
Bring Your Own Brand to our BYOB event
On 21 January 2020 Qumin invited some of the world's most prestigious brands to bring…
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3rd February 2020
Scan Fortune for Chinese New Year
Are you ready for one of the cleverest cultural campaigns of all time? This is…
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30th January 2020
China 2020: Trends for the New Decade
So that’s it - New Year is officially done and dusted. The red envelopes have…
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19th December 2019
The State of Fashion 2020, a Glimpse of the Future from China
At Qumin, we often highlight that when it comes to conceiving and adopting new technologies…
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4th November 2019
The Story Behind China’s Super-Rich
A Burberry cap, oversized Chanel sun glassed and Balenciagas, carrying six great big Louis Vuitton…
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23rd October 2019
Chinese marketing need not be cliché
Using Chinese landmarks doesn't have to be cliché, proves Chinese cosmetics brand Perfect Diary. They teamed up with Chinese…
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3rd September 2019
Meet Oasis, Weibo’s New Chinese Instagram
On August 29, Sina Weibo released绿洲 Lǜzhōu, or Oasis in English, a new lifestyle social…
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