24th December 2020
A Chinese Christmas – what does it look like?
China celebrates Christmas - but not as you know may know it! Apples, DIY Christmas…
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7th December 2020
Qumin’s Gift Guide for China
What should I (not) gift to my Chinese friend or colleague? Whether it’s for Chinese…
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28th October 2020
Subcultures Transforming China
According to the Oxford English Dictionary, a subculture is: In China, young people use…
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19th October 2020
Qumin wins TWO awards for FC Barcelona’s CNY campaign
Global Marketing Award – Global Low Budget Campaign W3 Award – Branded Entertainment: Animation The…
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23rd June 2020
Case Study: Eleme and Koubei Restart 2020
Restarting 2020 to a world free of coronavirus is a dream among many across the…
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17th June 2020
Introducing Dao Insights – Our Newest China Resource
Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.
2nd April 2020
Do you wear a MASK? – A Qumin Voxpop
Did you know that we can learn about Chinese culture by looking at the current…
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30th April 2019
Chinese subcultures: Qumin’s insights and recommendations
Qumin's recent keynotes at some of London's largest marketing conferences including YMS 2019 (Youth Marketing…
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30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
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