19th March 2021
A Guide to Little Red Book for Digital Marketers
Little Red Book, also known as Xiaohongshu, is one of China's top social media platforms.…
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16th November 2020
10 SEO Tips for Marketing in China
Where to start with marketing in China? China's digital sphere is very different from the…
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6th November 2020
Test your Singles’ Day knowledge!
How well do you know Singles' Day, i.e. the LARGEST shopping festival in the world?…
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24th July 2020
Dao strikes again with its new News format
Dao launches its daily bite sized, sharable articles with the latest news about Chinese brands…
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6th July 2020
Trends within the Chinese home industry post COVID-19
Over the past several months, COVID-19 has altered our daily lives and transformed them into…
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23rd June 2020
Case Study: Eleme and Koubei Restart 2020
Restarting 2020 to a world free of coronavirus is a dream among many across the…
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17th June 2020
Introducing Dao Insights – Our Newest China Resource
Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.
22nd August 2019
How Honor’s Weibo Marketing Extravaganza Cracked Smartphone Sales
Honor is a Chinese smart phone brand and an independent sub-brand of Huawei Technologies. Founded…
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30th May 2019
WeChat’s Innovation Frenzy
Tencent, the giant behind WeChat, continues its 'innovation frenzy' by launching feature after feature. True…
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15th March 2019
How did Chinese brands handle International Women’s Day?
International Women's Day marked a big day for brands in China. It gave them an…
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