2nd July 2021
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
Original article by Qumin’s Founder and CEO Arnold Ma, published in Jing Daily. Although guócháo 国潮…
Read More
28th May 2021
Qumin x Papa John’s Finalist of The Drum Awards for Marketing in 2021
We're Finalists! We are excited to announce that Qumin is officially a Finalist of The Drum Awards Marketing…
Read More
9th April 2021
How China is Changing the Definition of Luxury
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. In the…
Read More
24th December 2020
A Chinese Christmas – what does it look like?
China celebrates Christmas - but not as you know may know it! Apples, DIY Christmas…
Read More
7th December 2020
Qumin’s Gift Guide for China
What should I (not) gift to my Chinese friend or colleague? Whether it’s for Chinese…
Read More
28th October 2020
Subcultures Transforming China
According to the Oxford English Dictionary, a subculture is: In China, young people use…
Read More
19th October 2020
Qumin wins TWO awards for FC Barcelona’s CNY campaign
Global Marketing Award – Global Low Budget Campaign W3 Award – Branded Entertainment: Animation The…
Read More
28th July 2020
2020’s Top 5 Ad Campaigns in China
Our Dao Insights team picked out their favourite campaigns of 2020 so far for CBBC's…
Read More
26th June 2020
Who wants to be a Chinanaire?
China is our thing. But we also like to test our own knowledge every now…
Read More
23rd June 2020
Case Study: Eleme and Koubei Restart 2020
Restarting 2020 to a world free of coronavirus is a dream among many across the…
Read More
