Chineseculture Archives

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Case Studies Creative Culture Events Festivals Insights Localisation Retail Staff

24th December 2020

A Chinese Christmas – what does it look like?

China celebrates Christmas – but not as you know may know it! Apples, DIY Christmas trees, broccoli wreaths… Qumin is here to guide you through a Chinese Christmas.

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Culture eCommerce Festivals Insights Localisation

7th December 2020

Qumin’s Gift Guide for China

What should I (not) gift to my Chinese friend or colleague? Whether it’s for Chinese…

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Culture

28th October 2020

Subcultures Transforming China

According to the Oxford English Dictionary, a subculture is: In China, young people use…

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Case Studies Creative Culture eCommerce FMCG Insights Localisation News Platforms Retail

23rd June 2020

Case Study: Eleme and Koubei Restart 2020

Restarting 2020 to a world free of coronavirus is a dream among many across the…

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Case Studies Creative Culture eCommerce Events Fashion Featured Festivals FMCG Import/Export Insights Localisation Luxury News Platforms Retail Staff Travel UX & UI

17th June 2020

Introducing Dao Insights – Our Newest China Resource

Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.

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Case Studies Creative Culture Fashion FMCG Insights Localisation News

2nd April 2020

Do you wear a MASK? – A Qumin Voxpop

Did you know that we can learn about Chinese culture by looking at the current…

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Culture eCommerce Festivals FMCG Insights Localisation Luxury Platforms Retail

18th February 2020

Are Chinese People Romantic?

This article first appeared on Founder & CEO Arnold Ma's LikedIn. Are Chinese People…

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Case Studies Creative Culture Events Festivals Insights Localisation Platforms

3rd February 2020

Scan Fortune for Chinese New Year

Are you ready for one of the cleverest cultural campaigns of all time? This is…

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Culture Events Festivals Insights Localisation Platforms

7th August 2019

Double The Love On Chinese Valentine’s Day

Every year on February 14 the UK, the rest of the Western hemisphere and, in…

qumin

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Culture Events Insights Localisation

30th April 2019

Chinese subcultures: Qumin’s insights and recommendations

Qumin's recent keynotes at some of London's largest marketing conferences including YMS 2019 (Youth Marketing…

Chineseculture Archives - Qumin

A Chinese Christmas – what does it look like?

Qumin’s Gift Guide for China

Subcultures Transforming China

Do you wear a MASK? – A Qumin Voxpop

Scan Fortune for Chinese New Year

Chinese subcultures: Qumin’s insights and recommendations

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