1st April 2020
Webinar: Luxury in China in the wake of Covid-19 – Qumin X Chatly
By 2025, Chinese luxury shoppers will represent 44% of the $1.4 trillion luxury market –…
Read More
20th March 2020
International Women’s Day 2020 in China
Although International Women’s Day has widely been adopted as a day for commercial opportunities in…
Read More
13th March 2020
The Set Hotels x Qumin
Qumin announce The Set Hotels as our newest client! Comprised of Hotel Café Royal in…
Read More
17th February 2020
Cariuma x Qumin
Qumin welcome Cariuma as our newest client! Cariuma will soon be taking on the Chinese…
Read More
6th February 2020
Bring Your Own Brand to our BYOB event
On 21 January 2020 Qumin invited some of the world's most prestigious brands to bring…
Read More
3rd February 2020
Scan Fortune for Chinese New Year
Are you ready for one of the cleverest cultural campaigns of all time? This is…
Read More
23rd October 2019
Chinese marketing need not be cliché
Using Chinese landmarks doesn't have to be cliché, proves Chinese cosmetics brand Perfect Diary. They teamed up with Chinese…
Read More
22nd August 2019
How Honor’s Weibo Marketing Extravaganza Cracked Smartphone Sales
Honor is a Chinese smart phone brand and an independent sub-brand of Huawei Technologies. Founded…
Read More
23rd July 2019
Corona Shanghai taps into Chinese consumers’ worries
This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…
Read More
19th June 2019
What you fear makes you stronger
'Keep', the #1 Chinese social fitness app, launched a cracking campaign: 怕就对了 https://vimeo.com/339177125 Keep's…
Read More
