19th March 2021
A Guide to Little Red Book for Digital Marketers
Little Red Book, also known as Xiaohongshu, is one of China's top social media platforms.…
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18th February 2021
Cartier cracks China’s social media – Arnold Ma in Jing Daily
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. The rapidly-changing…
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24th December 2020
A Chinese Christmas – what does it look like?
China celebrates Christmas - but not as you know may know it! Apples, DIY Christmas…
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7th December 2020
Qumin’s Gift Guide for China
What should I (not) gift to my Chinese friend or colleague? Whether it’s for Chinese…
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16th November 2020
10 SEO Tips for Marketing in China
Where to start with marketing in China? China's digital sphere is very different from the…
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11th November 2020
Step into Singles’ Day Success Story
Singles' Day's humble origins began in 1993 at Nanjing University where students set out to…
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6th November 2020
Test your Singles’ Day knowledge!
How well do you know Singles' Day, i.e. the LARGEST shopping festival in the world?…
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28th October 2020
Subcultures Transforming China
According to the Oxford English Dictionary, a subculture is: In China, young people use…
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19th October 2020
Qumin wins TWO awards for FC Barcelona’s CNY campaign
Global Marketing Award – Global Low Budget Campaign W3 Award – Branded Entertainment: Animation The…
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28th July 2020
2020’s Top 5 Ad Campaigns in China
Our Dao Insights team picked out their favourite campaigns of 2020 so far for CBBC's…
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