19th March 2021
A Guide to Little Red Book for Digital Marketers
Little Red Book, also known as Xiaohongshu, is one of China's top social media platforms.…
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18th February 2021
Cartier cracks China’s social media – Arnold Ma in Jing Daily
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. The rapidly-changing…
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11th November 2020
Step into Singles’ Day Success Story
Singles' Day's humble origins began in 1993 at Nanjing University where students set out to…
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6th November 2020
Test your Singles’ Day knowledge!
How well do you know Singles' Day, i.e. the LARGEST shopping festival in the world?…
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28th October 2020
Subcultures Transforming China
According to the Oxford English Dictionary, a subculture is: In China, young people use…
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28th July 2020
2020’s Top 5 Ad Campaigns in China
Our Dao Insights team picked out their favourite campaigns of 2020 so far for CBBC's…
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6th July 2020
Trends within the Chinese home industry post COVID-19
Over the past several months, COVID-19 has altered our daily lives and transformed them into…
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17th June 2020
Introducing Dao Insights – Our Newest China Resource
Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.
18th February 2020
Are Chinese People Romantic?
This article first appeared on Founder & CEO Arnold Ma's LikedIn. Are Chinese People…
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4th November 2019
The Story Behind China’s Super-Rich
A Burberry cap, oversized Chanel sun glassed and Balenciagas, carrying six great big Louis Vuitton…
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