2nd July 2021
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
Original article by Qumin’s Founder and CEO Arnold Ma, published in Jing Daily. Although guócháo 国潮…
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9th April 2021
How China is Changing the Definition of Luxury
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. In the…
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18th February 2021
Cartier cracks China’s social media – Arnold Ma in Jing Daily
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. The rapidly-changing…
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6th November 2020
Test your Singles’ Day knowledge!
How well do you know Singles' Day, i.e. the LARGEST shopping festival in the world?…
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28th July 2020
2020’s Top 5 Ad Campaigns in China
Our Dao Insights team picked out their favourite campaigns of 2020 so far for CBBC's…
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17th June 2020
Introducing Dao Insights – Our Newest China Resource
Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.
11th May 2020
Chinese News in English
Once upon a time at Qumin, we decided it was our duty to make sure…
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2nd April 2020
Do you wear a MASK? – A Qumin Voxpop
Did you know that we can learn about Chinese culture by looking at the current…
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1st April 2020
Webinar: Luxury in China in the wake of Covid-19 – Qumin X Chatly
By 2025, Chinese luxury shoppers will represent 44% of the $1.4 trillion luxury market –…
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20th March 2020
International Women’s Day 2020 in China
Although International Women’s Day has widely been adopted as a day for commercial opportunities in…
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