30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
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7th March 2019
Qumin showcases Chinese advertising at Shanghai International Advertising Festival
Shanghai International Advertising Festival (SHIAF 2019) is coming to a close and has been a…
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27th September 2018
How important it is for food brands to launch China-specific products? The answer is: Very
When thinking about going to China, many brands would come across a word which sometimes…
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